The sports streaming platform will allow fans to purchase officially licensed sports items and clothing from their favorite teams and athletes.
An experience adapted to each user is offered, with a personalized proposal based on the profile of each fan and their teams.
The live sports streaming platform Dazn launches its first online store this Thursday, which allows fans to buy officially licensed sports items and clothing from their teams and athletes favorites.
Through this, which is called ‘Dazn Shop’, platform users can purchase official products from the Fanatics catalogue, a merchandising distribution company.
In the coming months, Dazn will develop the complete integration of this new functionality“offering an experience adapted to each user, with a personalized proposal based on the profile of each fan and their teams and sportsmen favorites, as well as a single wallet that will allow purchases in a single click,” says the online sports streaming platform in a statement.
“Our goal is to offer an increasingly relevant and innovative experience for sports fans and the launch of ‘Dazn Shop‘It is a big step in this sense,’ he said. Bosco Arangure, manager general de Dazn Spain.